Silvera for Seniors

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Corporate Identity Guidelines

Basic Elements

The wordmark is the name Silvera, designed with an emphasis on the word “era” in italics. It has been customized to be used as a unit. The name Silvera refers to the “era of silver generation.” In addition, silver is a valuable metal and Silvera value the role our seniors play in society. In fact, Silvera is committed to ensuring seniors have a voice in Calgary.

Silvera For Seniors Logo BW


While the typeface in the wordmark is Berthold Baskerville, the typeface used in copy for all communications – letters, emails, memos, etc. – Calibri.

Please direct any questions you may have on Silvera’s wordmark and other style guide elements to Scott Ranson, Manager of Communications & Marketing at

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