5 June 2023
In the early 1970s, the infamous song “Tie a Yellow Ribbon Round the Ole Oak Tree” was released inspiring the wife of an Iranian hostage who desperately wanted her husband to come home safely to take action. She turned her feeling of helplessness into activism – demonstrating how the power of a small gesture can have big impact.
To illustrate her desire, she tied yellow ribbons around trees as a symbol of awareness and her commitment to not only make sure her husband found his way home, but to start a conversation about what was happening in other parts of the world.
Her need to do something sparked a movement that has not lost momentum to this day. Over the years, we have seen many different coloured ribbons sparking conversations about a variety of health and social issues.
Fast forward to Calgary, Alberta the week of June 5 to 11 in 2023 – Seniors’ Week. This important week was established in 1986 by a community leader in Strathcona County as the cornerstone to celebrate and show appreciation for seniors and the many contributions they make to enhance the quality of life in Alberta.
This year, in collaboration with our colleagues throughout the province, Silvera is joining the many before us who have used a ribbon to spread awareness, by introducing a blue and white polka dot ribbon to celebrate our seniors – especially those seniors who call Silvera home.
Arlene Adamson, CEO of Silvera, believes Seniors’ Week is the perfect time to launch the Blue Ribbon Campaign.
“It is a moment to pause, reflect and truly acknowledge the tireless efforts and contributions seniors have made to our community,” she says.
You may also notice these ribbons displayed as lawn signs at our supportive living communities throughout the city. As you drive by, we encourage you to take a moment and reflect on the impact a senior has made in your life.
We will share all things happening throughout the week on social media including a conversation being convened with community leaders on June 8 where they will discuss “How do we ensure Calgary is a great place to age?” This week is not just about celebration, it is also about looking forward.
If you would like a ribbon to proudly wear on your lapel, sign up as a Friend of Silvera.